Weird news: This fall, APC will launch a line of pre-worn Butler jeans. Not just faded or ripped, but jeans that are actually worn by someone before you buy them. The jeans even feature the initials of the person on the inside. Who are these odd wearers and what are they doing in the jeans? The gimmick is amusing but seems a little over the top. What do you think?
Wednesday, July 9, 2008
Pre-worn jeans. No, really.
Weird news: This fall, APC will launch a line of pre-worn Butler jeans. Not just faded or ripped, but jeans that are actually worn by someone before you buy them. The jeans even feature the initials of the person on the inside. Who are these odd wearers and what are they doing in the jeans? The gimmick is amusing but seems a little over the top. What do you think?
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